“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
Customer Value Proposition
From our customers' perspective the salon suite model provides substantial value and empowerment versus traditional salons. Beauty professionals love the salon suite model as a turnkey way to start their own business. This attractive value proposition is demonstrated by a typical 1.5x rental rate versus same-market chair rental rates.
Greater Income PotentiaL
Cosmetologists are able to achieve greater income with the salon suite model than with traditional salon arrangements. Stylists typically increase their income by up to 30-50% and some report that they nearly double their income.
Personal, Secure Space
Salon suites provide privacy, security and the ability to “nest” rather than “working out of a suitcase.”
Freedom to Be-One’s-Own-Boss
Our turnkey solution allows cosmetologists to run their own businesses with their own style and their own product and service choices.
Flexible Hours
Stylists set their schedule rather than adhere to a salon’s hours regardless of appointments. And cosmetologists have 24/7 access to the space via a key code entry system.
Product Choice
Cosmetologists choose the products they use and can keep all product sale profits from products they sell. Traditional salons and chair rental arrangements typically compensate cosmetologists with only a 10% commission on product sales.
Respectful Community, Less Drama
Cosmetologists see and interact with other stylists when they want to which leads to “less drama” than a traditional, open environment salon without the loss of community.
Development Flywheel
As our development platform grows, we have the opportunity to create community value and offer value-add services, creating local supply and demand network effects that are mutually reinforcing.
Creation of Value Ecosystem
Space
BEAUTIFUL, FUNCTIONAL, CUSTOMIZABLE
- High activity, positive energy workspaces
- Community lounge with kitchen
- Amenities: wifi, coffee, printer, laundry
- Community manager to support, educate and connect
- Flexible rental options
Community
CONNECTING TO LOVE WHERE YOU WORK
- Community mixers
- Birthday celebrations
- Holiday parties
- Education events
- Members lounge
- Community manager and concierge service
Services
SCALE ALLOWS VALUE-ADD PARTNERSHIPS
- Discounts beyond product wholesale
- Store-within-a-store concepts
- Education programs
- Tailored technology tools and services
- Marketing services and coaching